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North West Tech Growth: 15% of Sector Revenue
How regional hubs are reshaping the UK’s digital identity landscape.

Hey there👋
Did you know that while 51% of the UK's digital identity firms are concentrated in London, the North West punches above its weight, accounting for 15% of employment and 19% of sector revenue? As the tech industry shifts, regional hubs outside London are emerging as the next growth hotspots.
💡 Good to Know
Join Cambridge's leading experts at Innovation and Infrastructure in the East to explore how East Anglia can turn its tech strengths into growth for the whole region.
Meet fellow tech entrepreneurs over drinks at The Nest's rooftop, where London's startup community connects in a relaxed, pitch-free evening.
Learn to measure and showcase your business's social impact at this free Manchester workshop, where experts guide you through proven social value frameworks.
What’s Inside Today’s Focus:
Good to Know: Discover how East Anglia’s tech strengths can drive regional growth.
Daily Spend Watch: Key insights into public sector spending across healthcare, infrastructure, and digital transformation.
Opportunity Picks: Unlock a £60M opportunity with Warwickshire County Council for Employability and Skills.
News: From protecting marine life to the UK’s bold pitch at Davos.
Technology: The latest AI-powered tools for mission control, journaling, and search.
Let’s dive into the details👇
DAILY SPEND WATCH

📊 Public Sector Spending Analysis: Contracts Finder Report January 21, 2025
Market Insights
The public sector shows concentrated spending in infrastructure and healthcare, with significant SME engagement opportunities. High-value projects dominate today's awards, while digital transformation initiatives reflect modernization priorities across departments.
Geographic Patterns
Contract distribution reveals balanced national and local spending, with urban centers receiving significant infrastructure investment. Multiple regions are benefiting from strategic public sector spending, creating diverse market opportunities.
Strategic Focus
Procurement priorities emphasize sustainability and innovation, particularly in digital service delivery. The continued strong investment in healthcare infrastructure suggests an ongoing commitment to sector development and modernization.
OPPORTUNITY PICKS
Opportunity Overview
Buyer: Warwickshire County Council
Contract Value: £60,000,000
Duration: 56 months (2024–2029)
Location: West Midlands
Type: Dynamic Purchasing System (DPS) for Employability and Skills services
Procedure: Restricted (Above Threshold)
💡 Winning Strategies
Position your team as adaptive solution providers. Highlight how your organization can pivot services to meet evolving Council demands while maintaining high-quality delivery. Provide case studies showcasing successful adaptability in similar contracts. This demonstrates reliability and foresight, two traits councils prioritize.
NEWS
Underwater noise from wind farm construction harms marine life. New rules prioritize low-noise methods for bomb clearance and stricter controls are coming.
Why It Matters
Protects marine species.
Speeds up offshore wind projects.
⚙️ Take Action
Share your views in upcoming consultations, your input matters!
UK ministers are spotlighting Britain at Davos, pitching political stability, innovation, and pro-business reforms to global investors.
Why It Matters
UK ranked 2nd most investible after the U.S.
£63B investments secured already—more jobs, better wages, stronger communities.
🤝 What’s Next
Join the dialogue! Support UK trade and share your investment ideas.
A new Extended Producer Responsibility (pEPR) scheme shifts packaging waste costs to businesses under the 'polluter pays' principle.
Why It Matters
Generates £1B/year for recycling.
Supports Net Zero by cutting 32M tonnes of CO₂ by 2037.
💡 The Way Forward
Start small, review your packaging, switch to sustainable materials, and join conversations like PackUK’s Birmingham event.
TECHNOLOGY
🤖 Missio: AI-powered mission control for autonomous product management
📊 Reconfigured: AI-powered journaling tool for data analysts' workflows
🔍 Needle: AI-powered search platform to find info across data sources
TIP OF THE DAY
📊 Streamlining Compliance with AI
Automated Compliance Tracking: Use AI technologies to simplify compliance processes by automatically monitoring emissions and relevant metrics.
Regulatory Adherence: Ensure organizations meet legal requirements related to sustainability reporting without added burden.
Enhanced Reporting Accuracy: Automate data collection for more accurate reporting on sustainability initiatives.
Quick Question!
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Until next time!
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